A free skill for Claude · by Alex Tkachenko, AVELaunch

A landing page in your own brand.
Not a template. Yours.

Say “Make me a landing page for …”. Claude collects your material and brand, proposes three directions built around something from your own work, builds the page and helps you publish it on your own domain.

  • Free, thanks optional
  • Needs a paid Claude plan with code execution
  • Nothing goes live without your yes

Make me a landing page for my pet-boarding house.

Direction 1, Open Gate: the meadow fills the whole first screen with a drawn farm gate standing open in it.
Direction 2, The Walk: the walk round the meadow drawn by hand, a photo in an arch and a dog in a circle.
Direction 3, Evening Note: a typed page that runs like the day, with a round 19:00 seal on a postcard of the meadow.

A test brief for a fictional pet-boarding house. Same words, same photos: three first screens that look nothing alike.

What people say before they try it

“Every AI landing page looks the same.”

This one has no style of its own.

It works from your brand. Send what you have: a logo, colours, fonts, a brand book, your website, your photos. Claude reads the values out and writes down where each came from.

No brand book? Two rounds of questions, 20–40 minutes: who comes and from where, your customers’ own words, your offer, your proof, your story; then three references you love, the signature object of your work, how loud the page should be.

Then you see three directions as real first screens: three different ideas, not three colour schemes. You pick one, or mix them, and approve a mockup before the full build.

“Community members asked me for the builder. I took our own look out of it, so nobody’s page looks like ours.” — Alex

The full page the builder made for the test brief, from the first screen to the footer.
The first screen of the same page at phone width.
The full page it made for that test brief. Scroll inside it; on the right, the same first screen on a phone.

A page that looks like you. Live on your own domain. Fast.

For experts, consultants, coaches and small-business owners who need a landing page and already use Claude, and for anyone who typed “make me a landing page” and got something generic.

  • I don’t want my site to look like everyone else’s.

    Every colour, font and shape comes from you. The signature device is drawn from your own work: the spiral of a pot, a bike chain, the curve of a spine.

  • I don’t have weeks for a web project.

    About half an hour of your attention (the questions and two approvals) and an hour or two of Claude’s work.

  • I don’t know how to put it online.

    Claude helps you publish it on your own domain, on a free host: Cloudflare Pages, Netlify or GitHub Pages. Visitor counting comes built in, without cookies.

Half an hour of you. An hour or two of Claude.

Instead of weeks or months of a classic web project.

  1. You · 20–40 min

    Send what you have, or answer two rounds of questions.

  2. Claude

    Checks every picture and sends you one list of what is missing.

  3. Claude, then you pick

    Proposes three visual directions built around something from your own work.

  4. Claude, then you approve

    Shows a mockup of the first screen and two sections, on a phone and on a desktop.

  5. Claude

    Builds the page from a library of 50 tested techniques, in your colours, fonts and pictures.

  6. Claude

    Reviews it against a 19-point design rubric and checks it in a real browser at phone, laptop and large-screen width.

  7. You say yes

    Read the page and say what you would change, in your own words. Nothing goes live before your yes.

  8. Claude

    Helps you publish it on your own domain, with visitor counting built in.

A person typing on a laptop at a table, a mug beside it.

Your part: the questions and two approvals.

50 tested techniques. None of them in our colours.

First screens, signature devices, sections, HTML and SVG animation, scroll effects. Every demo has its own made-up brand; on your site each technique takes your colours, fonts and pictures.

Oversized type
Framed postcard
Stat-led first screen
Video with poster
Image reveal
Button lift
Proof stack
Colour plates
Motif from your work
Shaped crops
Torn edges
Route that draws
Full-bleed photo
Split with bleed
One huge numeral
Pinned gallery
Moving headline
Offer card
Quote wall
Margin rail
Outlined index
Stamp and seal
Two-voice lockup
View transition

24 of the 50, as they look in the library.

Every correction becomes a rule in your copy.

One snowflake does not look like much. Snowflake by snowflake, an avalanche builds.

Without the free Playbook Builder, the Web Page Builder works out of the box: your brand, its method as shipped.

With the Playbook Builder installed, every correction you give becomes a rule in your own copy of the method, so each page starts better than the last. Install both.

  • On a phone, the main button slipped under the draft bar while every script check was green.

    Judge the first screen with the draft bar on, at 390 × 844.

  • Labels on a drawn map landed on drawn trees.

    Label a map after the drawing is final, and look at both widths.

  • A planned overlap between two cards vanished on desktop.

    Give the overlap to the taller card.

Installed in about two minutes.

Keep the file zipped. It is about 8 MB, because the technique library is inside.

  1. Download the zip

    Keep it as it is; do not unzip it.

  2. Upload it to Claude

    Settings > Capabilities > Skills > Upload skill. It needs a paid plan with code execution.

  3. Connect a folder

    In the Claude desktop app, for example Documents/Websites. In a normal chat it still works and hands you the files.

  4. Install the Playbook Builder too

    Free, same two minutes. It is what makes the builder learn from your corrections.

  5. Say one sentence

    “Make me a landing page for …”

What you have decides your first half hour.

Pick what is true for you today. The plan on the right changes with it.

The directions page Claude made for the test brief: three first screens, each with its idea, device, first screen, type, pictures and motion written beside it.
After the questions you get a page like this one, made for the test brief: three directions, each explained.
Your brand
Your photos
Your address
Your first session
  1. Send what you have. Claude reads the values out, writes down where each came from, and asks only what your brand does not answer.
  2. Send every photo you have. Claude checks each one and sends one list of what is missing.
  3. Claude walks you through a free host and puts the page on your domain after your yes.
A quiet workroom with long tables, tall windows and shelves of books.
Alex Tkachenko, in glasses and a jacket.

Who made it

Alex Tkachenko, AVELaunch Books.

I took our own look out of it so nobody’s page looks like ours.

Founder of AVELaunch Books, a done-for-you publishing house for experts. Eighteen years in business, ten of them in marketing, two books of his own.

Members of a business owners’ community asked him for his landing-page builder. AVELaunch’s own pages are built with the same library and checks.

No code. No template. Nothing live without your yes.

What people ask before they download. The first one is open because everybody asks it.

Will my page look like yours?

No. It has no style of its own: it works from your brand, or from your answers.

Is it free?

Yes. If it saves you time, you can say thanks: suggested 50 €, any amount from 5 €.

I have no brand book. Can I still use it?

Yes. Two rounds of questions, 20–40 minutes, then three directions to choose from.

Do I need to code?

No.

Where does the page live?

On your own domain, on a free host: Cloudflare Pages, Netlify or GitHub Pages. Nothing goes live without your yes.

Do I need many photos?

At least 8 real photos make the page. With fewer, Claude sends you a 15-minute phone shoot list.

Does it learn?

With the free Playbook Builder installed, yes: every correction becomes a rule in your own copy of the method. Without it, it works the same way every time.

Say one sentence. Get a page that looks like you.

Make me a landing page for …

One snowflake does not look like much.

  • Free, thanks optional
  • Paid Claude plan with code execution
  • Your yes before anything goes live

If it saves you time, you can say thanks: suggested 50 €, any amount from 5 €.

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