Fractional CFO for e-commerce brands · €1–10M a year
I build your 13-week cash forecast in your own spreadsheet, so you decide stock, ads and hiring with numbers — and stop being surprised.
Free · 30 min · I look at your last 3 months and name your biggest cash leak.
What clients say
“Inês found €140k of cash sitting in slow stock. We used it to fund our best season.”
Joana Sá, co-founder of a children’s clothing brand
Since 2021
What founders tell me on the first call
What they want is simple: to know how much cash they will have in 13 weeks, to stop being surprised, to decide stock, ads and hiring with numbers — and to sleep.
Sales go up, the bank balance doesn’t. You want to see the next 13 weeks before they happen.
Book a cash checkYou need numbers an investor or a bank trusts — a forecast, unit economics and a board-style review.
Book a cash checkCash sits on the shelves. You need an inventory plan and to know which products make money after ads, returns and shipping.
Book a cash checkCheck in two clicks
Pick one answer in each row and you’ll see your next step here.
Book my cash checkCash Clarity Sprint · 4 weeks · €4,500 fixed
Everything is built in your own spreadsheet and your existing tools — Shopify, Stripe, your bank. Your team is trained to keep it.
First · 30 min
Free. I look at your last 3 months and name the biggest cash leak.
Within 48 hours
A proposal for your brand, within 48 hours of the call.
Week 1
Bank, shop and ad accounts. NDA signed before any access.
Weeks 2–3
Built in your spreadsheet, product by product.
Week 4
Your team learns to keep it.
Optional
If you want me to stay on.
From you: about 2 hours a week during the Sprint.
Six weeks with a coffee equipment brand
“In six weeks we went from guessing to knowing. We cut two products that were losing money on every sale and stopped the panic before payroll.”
Tomás Ribeiro, founder of a coffee equipment brand
Both start with the free 30-minute cash check.
€4,500fixed · 4 weeks
from €2,800a month · minimum 3 months
The most common “no”
It’s too expensive for us right now.
The Sprint usually finds more than its price in cash within weeks — at Joana’s brand I found €140k sitting in slow stock. And if week 1 doesn’t give you a clear picture of where your cash goes, you stop and pay nothing.
Inês Carvalho · Lisbon, working across Europe
“I was the CFO who had to call the founder on a Friday to say we couldn’t pay the supplier. I never want a founder to get that call again.”
Your accountant looks at the past and your taxes. I look at the next 13 weeks and the decisions in them: stock, ads, hiring. I work with your accountant, not instead of them.
No. I work in your spreadsheet and the tools you already use: Shopify, Stripe and your bank.
Access is read-only, and an NDA is signed before I see anything.
Under €500k a year, you get my free template and a recorded walkthrough.
About 2 hours a week during the Sprint.
Yes — in English and Portuguese, with clients across Europe.
Free · 30 min · I look at your last 3 months and name your biggest cash leak.
Not ready to talk? Follow my posts on cash flow on LinkedIn.